Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels-undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.
Product details
- Paperback | 416 pages
- 185 x 231 x 18mm | 610g
- 16 Feb 2015
- McGraw-Hill Education
- OH, United States
- English
- 4th edition
- 53 Illustrations, unspecified
- 1259181200
- 9781259181207
- 2,342,418
Download Modern Competitive Strategy (1259181200).pdf, available at ebookdownloadfree.co for free.
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